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Brands We Love: New Balance

Motivated by the desire to assist others in achieving athletic excellence, New Balance encourages others to put their best foot forward when it comes to performance, health, fashion, environmentalism and community service.  It’s no secret, we’re a huge fan.  Here are a few reasons why:

  1. New Balance shoes look great with any outfit.  From Kanye West and Will Ferrell to Rihanna and Jennifer Garner, celebrities have been seen sporting New Balance sneakers everywhere making them a hot commodity for fall fashion.  From New York City’s Fashion Week to court-side at an LA Laker’s basketball game, celebrities are setting a new trend that incorporates fashion and functionality.  Even model Heidi Klum has partnered with New Balance to create a collection of trendy, high-technology clothing and shoes that can be worn in the gym as well as go from street to chic.  Check out the New Balance footwear options we have to offer for men and women and for women, how to wear a pair in style.
  2. New Balance is committed to serving the community.  The New Balance Foundation was created 30 years ago to support charities that serve children and the community and continues to do so today.  With the main goal of preventing obesity among children, the New Balance Foundation has collaborated with various universities and community organizations to provide education on fitness and nutrition.  The New Balance Foundation also supports health and human services programs, public schools and cultural programs that are committed to improving the health and overall wellbeing of community members.
  3. New Balance treats its employee’s right.  Employees are encouraged to take advantage of “Personal Volunteer Time” by giving back to charities of their choice.  If done, employees are allowed the opportunity to receive dollar-for-dollar the amount of money they raise for charities (up to $500 annually).  On top of that, New Balance offers tuition reimbursement and discounted memberships to various gyms, staying in line with their commitment to education and health.
  4. New Balance is environmentally friendly.  New Balance educates employees on the impact the design and manufacturing process has on the environment in order to promote awareness, utilizes environmentally preferred materials (EPM) to create the most efficient and environmentally friendly products as possible, avoids use of hazardous substances, and strives to eliminate waste by embracing reusable materials.  PVC and Toluene are not used in any New Balance footwear and all footwear for children is free of formaldehyde.  Even product packaging is sustainable.

Finding sneakers that are functional and fashionable can be difficult.  Even more so, finding a brand of sneakers that is functional, fashionable AND committed to conserving the environment and supporting community organizations…well that’s almost impossible, but New Balance makes it incredibly simple.  So when shopping for shoes, choose a pair of New Balances that allow you to “tread lightly” while making a difference whether it’s giving your outfit some edge or supporting a brand that gives back to the community and promotes health and nutrition.

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